The Small Business Start-up Workbook: A Step-by-step Guide to Starting the Business You've Dreamed of Review

Product Description

In this practical and comprehensive workbook, Cheryl Rickman, offers a modern approach to self-employment and business start-up. Packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business ideas, planning the right marketing strategies, and managing a team that will drive your vision forward with you. You'll discover what, with hindsight, well-known entrepreneurs would have done differently, what their biggest mistakes have been and what they've learnt: Dame Anita Roddick, Julie Meyer, Stelios Haji-Ioannou, Simon Woodroffe and others reveal their best and worst decisions and contribute their wisdom and tips for succeeding in business. You'll learn how to: develop, research and plan "the idea"; design and create the right products and services; define and understand your customers and target audience; secure finance and manage cash flow and accounts; create a winning brand and marketing message; gain and retain customers; achieve competitive advantage; plan, create, launch and promote your website; and manage your business and time. This fresh approach to small business start-up also includes information and recommendations on making your business ethical and socially responsible, along with exercises to help build self-confidence and visualize success.

From the Publisher

Dreams, determination and decisiveness = small business success for Cheryl Rickman

The Small Business Start-Up Workbook offers a distinctive approach to small business start-up. Avoiding the traditional business plan mantra and textbook approaches churned out by business school curriculum, The Small Business Start-Up Workbook weaves together real-life case studies and practical exercises, interspersed with expert advice from leading UK entrepreneurs.

Discover what business icons like Dame Anita Roddick, Julie Meyer, Stelios Haji-Ioannou, and Simon Woodroffe would have done differently, what their biggest mistakes have been and what they’ve learnt as they reveal their best and worst decisions and contribute their tips for succeeding in business.

The Small Business Start-Up Workbook prepares you so you know what to expect BEFORE you submit that letter of resignation. It will help you to identify and explore your initial idea, clearly identify your goals, vision, and targets, research, plan, market and sell effectively, and acquire the skills and expertise needed to achieve your goals.

From the Author

If you are considering adding a new vertebrae to the backbone of the nation’s economy by starting your own small business, this handy workbook has been written with you in mind and will provide you with a modern approach to self-employment.

I won’t be alone in teaching you about starting-up in business, You’ll find insider tips and entrepreneurial secrets from leading business people who’ve been interviewed especially for this book, including Anita Roddick and Julie Meyer, Stelios Haji-Ioannou and Simon Woodroffe. Plus, there’s a toolkit of tips, templates, practical exercises, (yes you’ll be getting your hands dirty) checklists, worksheets and case studies to whet your entrepreneurial appetite. You’ll discover how to research and formulate your business idea; how to stay motivated and manage your time-starved life, and how to use competitive intelligence to your advantage.

Rather than plain old business plan know-how and the traditional acumen churned out by the business school curriculum, you’ll uncover the mechanics of success is small business start-up, by learning from successful business leaders, who spill the beans on their worst decisions and mistakes. In essence, this is the nuts and bolts of REAL business start-up, as experienced by real people, who’ve run real businesses.

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